While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This detailed, comprehensive guide covers the tools, tactics, and techniques for getting and leveraging reviews to increase sales. Featuring the same conversational, empowering tone tWhile most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This detailed, comprehensive guide covers the tools, tactics, and techniques for getting and leveraging reviews to increase sales. Featuring the same conversational, empowering tone that helped make the authors' "SEO: An Hour a Day " books best-sellers, "Five Stars" is a concise yet comprehensive reference for small business owners, marketers, and social media managers that covers everything from getting more and better reviews, using tools to track and monitor reviews on such sites as Yelp.com, how to integrate reviews on their own sites, leverage this content in social media and other channels, and such other crucial topics as handling negative reviews and leveraging mobile's impact. Featuring detailed commentary, great how-tos and fascinating case studies, this unique book is sure to help today's savvy marketing practitioners capitalize on this important content marketing practice....
| Title | : | Five Stars: The Smart Business Guide to Online Reviews |
| Author | : | |
| Rating | : | |
| ISBN | : | 9781118689448 |
| Format Type | : | Paperback |
| Number of Pages | : | 264 Pages |
| Status | : | Available For Download |
| Last checked | : | 21 Minutes ago! |
