Read Keep It Simple: The Early Design Years of Apple by Hartmut Esslinger Online

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The true design story behind the evolution of Apple computers An inspiring collaboration of Steve Jobs and author Hartmut Esslinger 380 illustrations that takes a step by step view of the most famous brand that s still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The resulThe true design story behind the evolution of Apple computers An inspiring collaboration of Steve Jobs and author Hartmut Esslinger 380 illustrations that takes a step by step view of the most famous brand that s still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products. Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry."...

Title : Keep It Simple: The Early Design Years of Apple
Author :
Rating :
ISBN : 9783897904071
Format Type : Paperback
Number of Pages : 296 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Keep It Simple: The Early Design Years of Apple Reviews

  • Steve Sarrica
    2018-11-18 11:33

    I've been following the Apple story since I first encountered a friend's Apple II+ in 1982. Hartmut Esslinger's perspective on the early days of Apple is invaluable. His sharing of the design concepts he and his team at frog design developed is invaluable. I'm sure he wouldn't put it this way, but he could characterize much of the interaction with Steve Jobs as "getting Steve to see my way on design". To be sure, this is not a bad thing. Getting see the rarely (or never before seen) designs that were developed and not marketed is a real treat. I would buy the final Jonathan and BigMac designs today. I do think that Esslinger tries too hard to take some share of the credit for Apple's later successes. He really doesn't need to. Anyone who looks at the designs he developed and the later designs that emerged from Apple after Jobs' return can make that connection for themselves. His insights on the management disfunction at the company before Jobs' ouster is fascinating (and all too familiar!). I wonder how much more interesting it would have been if the lawyers didn't have a chance to sanitize the text?

  • Tim Lapetino
    2018-11-15 08:52

    Great in-depth musings and documents by the founder of frog design on their legendary collaboration with Apple and Steve a jobs in the company's early days. Sometimes the author over sells their innovations, but it was a treat to see the in-progress design concepts and more insight into the world of industrial design there. Surprisingly thorough assessments of the corporate culture of that era's Apple, and how the company struggled to. Reorganize itself around design as a grinding tenet. Jobs obviously got it much more right his second time around. Recommended for thoughtful designers and Apple geeks.

  • Vuk Trifkovic
    2018-12-01 06:53

    Great read - mainly due to Esslinger's personality shining through. The short of it "Jobs was a genius, he worked with a bunch of numpties, of course Jobs was bound to shout a little".Joking aside - it's nice insight into a design culture of a company before it was known for its design culture. For that - it's very worthy read.Would love to read Esslinger's biography / retrospective one day.

  • Martin Note
    2018-11-21 08:33

    Very much like an alternate history of what products early Apple could have released. I hope there is a retro sci fi film that uses some of these designs

  • Brian Bek
    2018-12-02 09:31

    Great book about the design of the early apple products and how the design decisions that time continue to affect the new products. The history of apple as seen from one who was there.