Read Digital Transformation Playbook: Rethink Your Business for the Digital Age by David L Rogers Online


Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaRethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth....

Title : Digital Transformation Playbook: Rethink Your Business for the Digital Age
Author :
Rating :
ISBN : 9780231175449
Format Type : Hardcover
Number of Pages : 296 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Digital Transformation Playbook: Rethink Your Business for the Digital Age Reviews

  • Kathy Cowie
    2019-01-28 10:34

    I am reviewing this book in the July-August issue of Global Business and Organizational Excellence

  • Mohamed
    2019-01-18 08:41

    This book is written with care. It creates a framework for digital transformation that suits most of organizations. A lot of illustrative examples and many tools that can be put in action by consultants. It is really worth reading!

  • Darren
    2019-02-02 04:47

    It can feel difficult to keep up at times, what with businesses being transformed, changed, adapted or disrupted by digitalisation. For the business that keeps up, it can be highly beneficial, yet it is still a distracting, disorientating state of affairs for far too many. A business may want to change (that is part of the battle already won) but figuring out how to do it can be something else. Oh, what to do…! This book may help, promising a host of practical advice, based around five major rules, that should help businesses of all sizes adapt, innovate and maximize value creation. A host of case studies round this off, showing how other companies have successfully transformed their business activities. Customers, competition, data, innovation and value are what the author calls the five domains of digital transformation. Get all of these sorted and you are laughing. Yet what is transformation? It is more than just sticking an analogue process into a digital world. One good example given is the Encyclopaedia Britannica, once the “gold standard” of knowledge with its 32 leather-bound volumes lining every school and public library shelves (as well as the homes of many who were persuaded by smooth-talking salesmen). CD-ROMs such as Encarta and then the Internet came and online resources started to eat it for dinner. Now where do most people search? Possibly Wikipedia, being well-indexed by search engines such as Google. Now the company has lost in one market but it has managed to pivot and find a new market – it might not be as lucrative or as well-known but it transformed and not break the business in half as a result.That is an example of transformation in action. The book has plenty more of them. It leads to an engaging and interesting read that dispenses a fair bit of knowledge along the way. It is a book that may demand a lot from the reader since they have to seek to put the advice into action, yet the end result can be worth a little pain. What may the alternative be? It was a good read that could be also relevant to the curious generalist with no business to transform. It is quite accessible and broad in reach, so there is something for every reader. The style might not necessarily be something everyone will get on with, but the sum of its knowledge may make up for any perceived small issues and grumbles.

  • Jose Papo
    2019-02-01 04:41

    A good summary and framework of topics related to Digital Transformation. The author also offers tools for each item in te framework. This helps in the work of transforming and disrupting businesses via digital.

  • Kamil Mehmet Özkan
    2019-02-04 10:27

    David L. Rogers dijital dönüşüm ile ilgili tam bir yol haritası ve okullarda okunacak bir ders kitabı yazmış. Bunda kendi akademisyen kimliğinin de büyük etkisi olmuş olsa gerek. Kitapta verilen örneklerden en çok dikkat çeken ve hoşuma giden Britannica ansiklopedisinin basılı versiyonunu durdurmasını yıllarca Wikipedia karşısında alınmış bir yenilgi olarak anlatanların aksine, yöneticilerin dijital dönüşümü görerek kademeli olarak yayını dijital bir eğitim aracı haline getirdikleri ve son verdiklerinde basılı iş modelinin gelirlerinin yalnızca %1'ini oluşturduğunu görmek olsa gerek. Kitap ile ilgili eleştirim ise konu başlıkları hiyerarşisi neredeyse yok. Webden alışık olduğumuz h1,h2,h3,h4,h5... şeklinde bile olsa konu başlıkları ayrılmalıydı. Mümkünse numaralandırmalıydı. Belirttiğim gibi bu bir deneme veya kurgusal bir kitap değil neredeyse her bölümü bir ders olarak kurgulanmış bir kitap. Ancak içeride konuları okurken kayboluyorsunuz.

  • Mike WD
    2019-01-27 06:45

    A good overview of how the digital age is affecting running a business or "pre-digital age" corporations. A lot of tools are discussed as well, although it was dreary to read those paragraphs. Nevertheless, those could definitely be helpful when applied in your own company. Examples were sometimes not covering truly digital solutions or companies, it feels the "digital" perspective is loosened when it suited the situation, making you wonder if this book really is about _digital_ transformation, or the transformation into the current age, with all the insights and solutions this decade has offered. Overall insightful and optimistic book.

  • Abdulaziz Hasan
    2019-02-02 11:18

    Wow really great book by all measures. Coming from a tech background I always see a solution for an imaginary problem and push it without even the slightest thinking of how this solution fits within the whole value proposition I am presenting. David realty went the highs and lows to cover the mere basic principle of capitalism: to serve customers and in return harvesting the values. The book made me interested in other publications by the author.

  • Armin
    2019-02-05 08:23

    I got little out of this book. Lots of famous examples of successful companies for those who didn't know them, yet. And a few so-called "tools" that are very superficial, abstract, and probably hard to put into practice without lots of help. The three stars are for the bits of background theory on social networks and platforms that got me interested in these topics.

  • Renato Willi
    2019-02-12 09:17

    Great book, resonated a lot with the work I've been doing right now. I'd recommend it for all Transformation Managers, CDO's etc. It has an extensive analysis of Digital Transformations' current scenario, what are the dimensions and some interesting case studies.The last part has some speculative tools to identify and how to deal with disrupters - that I didn't like so much.

  • Fevzi Bitiktas
    2019-02-05 12:21

    son bölümdeki bozunum konusu en faydalandığım bölüm olacak gibi

  • Alvaro
    2019-01-22 10:25

    One of the best books I have so far read on Strategy. Aimed at big companies struggling with their innovation and digitalisation.

  • Phillias
    2019-02-08 06:26

    good testimonial, justification, analysis, and framework for transformation of a traditional business. There are better pieces for starting from scratch.

  • rene de paula jr
    2019-01-19 11:47

    I recommend it!good selection of business cases, good update of previous concepts, useful methodologies, concepts and ideas more applicable than exponential concepts

  • Pete Sena
    2019-02-14 06:27

    A great read for those facing threats from digital business models As a digital-native I enjoyed this read as a utility to share with my non-digital colleagues. This book does a fantastic job of breaking down the core aspects of business strategy contrasted with the modern landscape of how technologies, the internet and newer platforms are shaking up industries. For those running or working with businesses formed prior to the proliferation of digital channels for connecting with and delivering value to their respective audiences this is a great crash course to jumpstart vernacular.

  • Fred Zimny
    2019-02-06 06:37

    This book is not only about rethinkingIt empowers readers to redesign their business for the digital age.Review is scheduled for end June

  • Sebastian
    2019-02-04 05:21

    First practical book that tells you how to survive in the digital world. Not for the start ups but for companies who exist a long time already in the market but feels disruption coming up.