Read International Business by Michael R. Czinkota Online

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International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businessesInternational Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective....

Title : International Business
Author :
Rating :
ISBN : 9780030335648
Format Type : Hardcover
Number of Pages : 736 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

International Business Reviews

  • Caitlin
    2018-08-03 16:30

    As far as textbooks go, this book was fairly interesting and did a good job of explaining the concepts of international business. The little real life examples sprinkled throughout did a good job of illustrating those concepts, as did the large cases, which our class did projects on. It was just your average textbook.